Mobile first e-commerce business Ooodles approached us to develop a full brand identity for their new venture, a pay-as-you-go tech subscription service; the flexible way to keep up to date with the latest phones, computers and gadgets.
As a digitally focussed business, it was vital that the name, logo and brand identity would be right at home in the digital landscape; the name was to be a single word mark and have a synergy with the offering, while the visual style would require a vibrant gender inclusive vibe.
The use of bold digital first colours, photographic treatments and upbeat tone of voice work together to communicate the core values and position the brand as a key player in its busy and fast paced market; making it recognisable over and above the competition.
